P.03
Future / Potential
2023




Future/Potential explores data’s role in shaping public perception and contributing to ‘climate blindness.’ Through a series of guerrilla-style posters displayed in public spaces and a companion website, the project questions the role of online information in obscuring critical environmental issues. Each poster challenges traditional narratives around climate change by highlighting how data itself can foster complacency rather than awareness.

Focusing on endangered environments like the Great Barrier Reef and the Patagonia Ice Fields, Future/Potential uses the top 500 Google Image search results for each location, merging them into a single composite image. An algorithm then deconstructs and rearranges each composite by hue, reassembling it as a continuous, linear landscape. The resulting visuals mimic autostereograms—3D illusion images—where familiar sights dissolve into abstract patterns, stripping these places of their immediacy and making them impossible to recognize.

This abstraction compels viewers to confront their own perceptions of environmental change and reframes climate awareness, inviting audiences to reconsider the visions of the future they may unconsciously construct from digital representations alone.



Machu Picchu, Google Images, 2023
Amazon Rainforest, Google Images, 2023
Tadrart Acacus, Google Images, 2023
Maldives, Google Images, 2023
Wheatpaste posters; interactive website
Dimensions: 36x48in.